{"id":7458,"date":"2019-06-26T08:59:03","date_gmt":"2019-06-26T13:59:03","guid":{"rendered":"https:\/\/www.lineadatascan.com\/?p=7458"},"modified":"2020-07-13T16:32:02","modified_gmt":"2020-07-13T21:32:02","slug":"el-futuro-del-comercio-minorista-estudio-de-percepcion-del-consumidor-2019","status":"publish","type":"post","link":"https:\/\/tealojo.com\/linea\/wikilinea\/retail\/el-futuro-del-comercio-minorista-estudio-de-percepcion-del-consumidor-2019\/","title":{"rendered":"Estudio de percepci\u00f3n del consumidor 2019"},"content":{"rendered":"\n<p>Los comercios minoristas de la actualidad deben acelerar el ritmo del cambio o arriesgarse a perder ventas y participaci\u00f3n en el mercado. En un mundo demandante, el uso de la tecnolog\u00eda para mejorar la experiencia de compra en l\u00ednea y en la tienda <strong>se hace fundamental para el \u00e9xito a futuro.<\/strong><\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Para este estudio se entrevist\u00f3 cerca de 5.000 compradores, 1.000 empleados del comercio minorista y 500 responsables de las decisiones del sector, con el fin de comprender mejor las preferencias de los compradores y las <strong>tendencias<\/strong> en materia de <strong>tecnolog\u00eda para el comercio minorista<\/strong> que <strong>est\u00e1n redefiniendo las ventas en tiendas f\u00edsicas y la venta en l\u00ednea<\/strong>.<\/p>\n\n\n\n<p>El estudio de este a\u00f1o, incorpora las perspectivas de los empleados y los encargados de las decisiones en el comercio minorista, donde revela <strong>diferencias significativas entre lo que perciben estos participantes y las expectativas reales de los compradores.<\/strong> Esas diferencias indican que muchos est\u00e1n bastante m\u00e1s rezagados de lo que creen.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube aligncenter wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"El futuro del comercio minorista:  Estudio de percepci\u00f3n del consumidor 2019\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/dFHmS5yvakI?feature=oembed&#038;modestbranding=1&#038;showinfo=0&#038;rel=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"has-text-align-left\">TRANSFORME LA EXPERIENCIA DE SUS CLIENTES AHORA,&nbsp;\u00a1nosotros le ayudamos! <\/p>\n\n\n\n\n<a class=\"btn btn btn-custom-line\" href=\"https:\/\/tealojo.com\/linea\/contactenos\/\" target=\"_self\"><span>Cont\u00e1ctenos<\/span><\/a>\n\n\n<a class=\"btn btn btn-custom-line\" href=\"https:\/\/www.zebra.com\/content\/dam\/zebra_new_ia\/en-us\/solutions-verticals\/vertical-solutions\/retail\/vision-study\/retail-vision-study-2019-shopper-study-es-la.pdf\" target=\"_self\"><span>Descargar PDF<\/span><\/a>\n\n\n\n<p><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los comercios minoristas de la actualidad deben acelerar el ritmo del cambio o arriesgarse a perder ventas y participaci\u00f3n en el mercado. En un mundo demandante, el uso de la&#8230;<\/p>\n","protected":false},"author":1,"featured_media":7474,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","_ayudawp_aiss_exclude":false,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-7458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Estudio de percepci\u00f3n del consumidor 2019 | L\u00ednea Datascan l Soluciones tecnol\u00f3gicas<\/title>\n<meta name=\"description\" content=\"En un mundo demandante, el uso de la tecnolog\u00eda para mejorar la experiencia de compra en l\u00ednea y en la tienda se hace fundamental para el \u00e9xito a futuro.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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