{"id":5130,"date":"2017-07-27T11:14:04","date_gmt":"2017-07-27T16:14:04","guid":{"rendered":"http:\/\/www.lineadatascan.com\/?p=5130"},"modified":"2020-07-17T12:07:03","modified_gmt":"2020-07-17T17:07:03","slug":"los-5_must-en-retail","status":"publish","type":"post","link":"https:\/\/tealojo.com\/linea\/wikilinea\/retail\/los-5_must-en-retail\/","title":{"rendered":"Los 5 &#8220;must&#8221; en retail"},"content":{"rendered":"<p>Hemos perdido la capacidad de asombro con los avances tecnol\u00f3gicos, anteriormente nos quitaba el aliento la geolocalizaci\u00f3n, la realidad virtual o la posibilidad de tener todo a la mano en un solo dispositivo, pero ahora hablamos de impresoras 3D y es normal. La tecnolog\u00eda dej\u00f3 de ser una fascinaci\u00f3n para convertirse en una expectativa b\u00e1sica, y con el fin de informar a nuestros clientes, traemos 5 herramientas esenciales que le ayudar\u00e1n a cuidar la experiencia de compra:<!--more--><\/p>\n<h2><a href=\"https:\/\/tealojo.com\/linea\/soluciones\/retail\/comercio-especializado\/omnicanal\/\">Omnicanalidad<\/a><\/h2>\n<p>Los avances en innovaci\u00f3n han impulsado los <a href=\"https:\/\/tealojo.com\/linea\/soluciones\/retail\/comercio-especializado\/\">comercios conectados<\/a>, oblig\u00e1ndonos a entregar las mismas experiencias de compra mediante diversos canales. La integraci\u00f3n es un reto para los retailers: la clave es el c\u00f3mo. Servicios como <a href=\"https:\/\/tealojo.com\/linea\/wikilinea\/actualidad\/click-collect-una-gran-oportunidad-para-su-negocio\/\">Click &amp; Collect<\/a>, el <a href=\"https:\/\/tealojo.com\/linea\/wikilinea\/actualidad\/administracion-de-materiales-e-inventarios-reduzca-los-errores-y-los-obstaculos-en-la-produccion\/\">inventario<\/a> en tiempo real, la gesti\u00f3n de mercanc\u00eda para entregas a domicilio, y contar con sistemas que unifiquen los datos de los clientes, independientemente del canal en que realice la compra, le ayudar\u00e1n a personalizar la experiencia, mejorando sus indicadores de gesti\u00f3n en la tienda y elevando la experiencia de sus clientes al nivel que ellos demandan.<\/p>\n<h2>Seguridad<\/h2>\n<p>El 2017 ha sido el a\u00f1o que m\u00e1s ciberataques a sufrido el mundo, desde gobiernos hasta plataformas sociales han sido v\u00edctimas de graves p\u00e9rdidas de informaci\u00f3n, lo que nos obliga a incrementar los <a href=\"https:\/\/tealojo.com\/linea\/soluciones\/movilidad-y-logistica\/seguridad-administracion-dispositivos\/\">cuidados de los datos<\/a> de nuestros clientes, ya que seg\u00fan las \u00faltimas previsiones presentadas por la consultora IDC, el 80% de los usuarios no volver\u00edan a comprar en un lugar que haya sufrido un ciberataque.<\/p>\n<h2>Cadena de abastecimiento<\/h2>\n<p>Lo que quiere el cliente, lo quiere YA; con la posibilidad de comprar cualquier cosa en cualquier momento y en cualquier lugar, obligando a las empresas a reinventar sus almacenes, y desde luego la gesti\u00f3n del <a href=\"https:\/\/tealojo.com\/linea\/wikilinea\/actualidad\/administracion-de-materiales-e-inventarios-reduzca-los-errores-y-los-obstaculos-en-la-produccion\/\">inventario<\/a>, siendo este uno de los mayores retos del sector, ya que es esencial hacer un reparto y una reposici\u00f3n precisa para garantizar una recompra en el futuro.<\/p>\n<h2>Movilidad<\/h2>\n<p>Las <a href=\"https:\/\/tealojo.com\/linea\/productos\/\">soluciones m\u00f3viles<\/a> se presentan como un jugador primordial en la forma que funcionan actualmente las empresas, equipar sus equipos de trabajo con la informaci\u00f3n adecuada en el momento en que su cliente est\u00e1 comprando, ayudar\u00e1 a incentivar sus ventas, al comunicar promociones, descuentos y avisos que ser\u00e1n relevantes para el cliente espec\u00edfico que est\u00e9 atendiendo en ese momento. Y al mismo tiempo enviar informaci\u00f3n a <a href=\"https:\/\/tealojo.com\/linea\/soluciones\/movilidad-y-logistica\/automatizacion-de-bodega\/\">bodegas<\/a> para traer productos de la manera m\u00e1s eficiente posible en el momento en que se necesite.<\/p>\n<h2><a href=\"https:\/\/tealojo.com\/linea\/soluciones\/promociones-y-lealtad\/\">Promociones y descuentos<\/a><\/h2>\n<p>A partir de herramientas como <a href=\"https:\/\/tealojo.com\/linea\/soluciones\/retail\/comercio-especializado\/business-intelligence-bi\/\">BI (Business Intelligence)<\/a>, entender el mercado y saber en cu\u00e1les tiendas vender qu\u00e9 referencias a partir de m\u00f3dulos que personalicen los <a href=\"https:\/\/tealojo.com\/linea\/soluciones\/promociones-y-lealtad\/\">descuentos<\/a>, incrementar\u00e1 indiscutiblemente las ventas cruzadas o por impulso. El desarrollo de nuevos sistemas de an\u00e1lisis y medici\u00f3n de la experiencia offline y online permite conocer en profundidad el comportamiento y las preferencias de los consumidores. Con esta informaci\u00f3n, las empresas ser\u00e1n capaces de desplegar campa\u00f1as de marketing m\u00e1s efectivas y de detectar nuevas tendencias para aumentar sus oportunidades de venta.<\/p>\n<p style=\"text-align: center;\">Comentemos, \u00bfqu\u00e9 opina? \u00bfcree que hay alg\u00fan otro \u201cmust\u201d para el retail de hoy en Latinoam\u00e9rica?<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hemos perdido la capacidad de asombro con los avances tecnol\u00f3gicos, anteriormente nos quitaba el aliento la geolocalizaci\u00f3n, la realidad virtual o la posibilidad de tener todo a la mano en&#8230;<\/p>\n","protected":false},"author":4,"featured_media":5135,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","_ayudawp_aiss_exclude":false,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-5130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Los 5 &quot;must&quot; 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