{"id":550,"date":"2015-03-11T23:12:30","date_gmt":"2015-03-12T04:12:30","guid":{"rendered":"http:\/\/www.lineadatascan.com\/?page_id=550"},"modified":"2026-05-16T02:12:53","modified_gmt":"2026-05-16T07:12:53","slug":"relacion-con-el-cliente","status":"publish","type":"page","link":"https:\/\/tealojo.com\/linea\/soluciones\/retail\/retail-fashion-2\/relacion-con-el-cliente\/","title":{"rendered":"Relaci\u00f3n con el Cliente"},"content":{"rendered":"<p><a href=\"https:\/\/tealojo.com\/linea\/wp-content\/uploads\/2015\/03\/relacio_cliente.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-688\" src=\"https:\/\/tealojo.com\/linea\/wp-content\/uploads\/2015\/03\/relacio_cliente.jpg\" alt=\"Relaci\u00f3n con el Cliente\" width=\"625\" height=\"150\" srcset=\"https:\/\/tealojo.com\/linea\/wp-content\/uploads\/2015\/03\/relacio_cliente.jpg 625w, https:\/\/tealojo.com\/linea\/wp-content\/uploads\/2015\/03\/relacio_cliente-300x72.jpg 300w, https:\/\/tealojo.com\/linea\/wp-content\/uploads\/2015\/03\/relacio_cliente-624x150.jpg 624w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/><\/a><\/p>\n<p>La relaci\u00f3n con los clientes difiere en funci\u00f3n del canal de distribuci\u00f3n utilizado (tiendas, venta en l\u00ednea o por correspondencia, negocio) y el modelo econ\u00f3mico de la cadena. Yourcegid Retail integra numerosas aplicaciones de gesti\u00f3n de la relaci\u00f3n con el cliente (GRC), que tienen en cuenta las necesidades propias de cada distribuidor para elaborar y gestionar una pol\u00edtica de cliente personalizada y eficaz.<\/p>\n<ul>\n<li>Gesti\u00f3n global de la relaci\u00f3n con el cliente y seguimiento de las operaciones comerciales.<\/li>\n<li>Recogida de informaci\u00f3n hasta su ordenaci\u00f3n personalizada en tienda:<br \/>An\u00e1lisis y toma de decisiones integrada: an\u00e1lisis de comportamientos de compra, &#8220;best sellers&#8221;, productos de impulso.<\/li>\n<li>Creaci\u00f3n y supervisi\u00f3n del programa de fidelidad: fichero de clientes centralizado, tarjetas, puesta en marcha de programas y operaciones comerciales, asignaci\u00f3n de promociones o puntos de fidelidad directamente por caja.<\/li>\n<li>Tecnolog\u00edas m\u00f3viles: informaci\u00f3n y asesoramiento a la clientela directamente en las secciones con ayuda de asistentes num\u00e9ricos personales (PDA).<\/li>\n<\/ul>\n<p>La fidelidad no es solamente acordar descuentos o cr\u00e9ditos de puntos: se trata de prestar a cada cliente un servicio a\u00f1adido seg\u00fan su naturaleza. Yourcegid Retail adapta la gesti\u00f3n de la fidelizaci\u00f3n a la estrategia comercial de la marca:<\/p>\n<p><strong>\u00bfCu\u00e1l es el surtido por grupo de tiendas? \u00bfQu\u00e9 ofertas promocionales hay que proponer y a qu\u00e9 segmento de clientela?<\/strong><\/p>\n<p>En funci\u00f3n del perfil del cliente, sus h\u00e1bitos de consumo y sus \u00faltimas compras, los software Yourcegid Retail proponen a los vendedores escenarios adaptados e imprimen sobre el ticket de caja mensajes personalizados: promociones adaptadas, cupones espec\u00edficos, invitaciones a eventos privados. Los tickets y tarjetas de fidelidad evolucionan hacia un rol de comunicaci\u00f3n complementario a los correos postales y electr\u00f3nicos.<\/p>\n<p>Las soluciones Yourcegid Retail aportan a las cadenas las herramientas necesarias para una pol\u00edtica de marketing multicanal eficaz.<\/p>\n<ul>\n<li>Gesti\u00f3n del fichero de clientes: b\u00fasqueda multicriterios, gesti\u00f3n del tipo de clientes (particulares, empresas).<\/li>\n<li>Recogida de informaci\u00f3n en el punto de venta.<\/li>\n<li>Gesti\u00f3n de la segmentaci\u00f3n por tipolog\u00eda de clientes.<\/li>\n<li>Definici\u00f3n de programas de fidelizaci\u00f3n.<\/li>\n<li>Hist\u00f3rico de ventas: indicadores clave, an\u00e1lisis de los comportamientos de compra.<\/li>\n<li>Gesti\u00f3n de tarjetas de fidelidad incluidas las re-inscribibles.<\/li>\n<li>Gesti\u00f3n de promociones: descuentos a clientes.<\/li>\n<li>Cadenas, listas de nacimiento, boda.<\/li>\n<li>Servicio a clientes en el punto de venta: Arreglos, reparaciones, abonos&#8230;<\/li>\n<\/ul>\n<p>Al hacer clic en el hist\u00f3rico de compras por cliente, las soluciones Yourcegid Retail pueden proponer, en el terminal del punto de venta y de forma instant\u00e1nea, un surtido de productos adicionales o accesorios. Gracias a esta ayuda para el asesoramiento, el vendedor puede entonces realizar ventas adicionales (tres art\u00edculos por el precio de dos, 20% de descuento en el tercer art\u00edculo), lo que aumenta el importe medio gastado por cada consumidor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La relaci\u00f3n con los clientes difiere en funci\u00f3n del canal de distribuci\u00f3n utilizado (tiendas, venta en l\u00ednea o por correspondencia, negocio) y el modelo econ\u00f3mico de la cadena. Yourcegid Retail&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":140,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/sidebar.php","meta":{"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","_ayudawp_aiss_exclude":false,"galeria-partners":[],"footnotes":""},"class_list":["post-550","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Relaci\u00f3n con el cliente en retail | Fidelizaci\u00f3n y datos<\/title>\n<meta name=\"description\" content=\"Descubre relaci\u00f3n con el cliente retail de L\u00ednea Datascan: soluciones tecnol\u00f3gicas empresariales para retail, log\u00edstica y POS. Contacta para m\u00e1s informaci\u00f3\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tealojo.com\/linea\/soluciones\/retail\/retail-fashion-2\/relacion-con-el-cliente\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Relaci\u00f3n con el cliente en retail | Fidelizaci\u00f3n y datos\" \/>\n<meta property=\"og:description\" content=\"Descubre relaci\u00f3n con el cliente retail de L\u00ednea Datascan: soluciones tecnol\u00f3gicas empresariales para retail, log\u00edstica y POS. Contacta para m\u00e1s informaci\u00f3\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tealojo.com\/linea\/soluciones\/retail\/retail-fashion-2\/relacion-con-el-cliente\/\" \/>\n<meta property=\"og:site_name\" content=\"L\u00ednea Datascan l Soluciones tecnol\u00f3gicas\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LineaDatascan\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-16T07:12:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tealojo.com\/linea\/wp-content\/uploads\/2015\/03\/relacio_cliente.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"625\" \/>\n\t<meta property=\"og:image:height\" content=\"150\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@LineaDatascan\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tealojo.com\\\/linea\\\/soluciones\\\/retail\\\/retail-fashion-2\\\/relacion-con-el-cliente\\\/\",\"url\":\"https:\\\/\\\/tealojo.com\\\/linea\\\/soluciones\\\/retail\\\/retail-fashion-2\\\/relacion-con-el-cliente\\\/\",\"name\":\"Relaci\u00f3n con el cliente en retail | Fidelizaci\u00f3n y datos\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tealojo.com\\\/linea\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/tealojo.com\\\/linea\\\/soluciones\\\/retail\\\/retail-fashion-2\\\/relacion-con-el-cliente\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/tealojo.com\\\/linea\\\/soluciones\\\/retail\\\/retail-fashion-2\\\/relacion-con-el-cliente\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tealojo.com\\\/linea\\\/wp-content\\\/uploads\\\/2015\\\/03\\\/relacio_cliente.jpg\",\"datePublished\":\"2015-03-12T04:12:30+00:00\",\"dateModified\":\"2026-05-16T07:12:53+00:00\",\"description\":\"Descubre relaci\u00f3n con el cliente retail de L\u00ednea Datascan: soluciones tecnol\u00f3gicas empresariales para retail, log\u00edstica y POS. Contacta para m\u00e1s informaci\u00f3\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/tealojo.com\\\/linea\\\/soluciones\\\/retail\\\/retail-fashion-2\\\/relacion-con-el-cliente\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/tealojo.com\\\/linea\\\/soluciones\\\/retail\\\/retail-fashion-2\\\/relacion-con-el-cliente\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/tealojo.com\\\/linea\\\/soluciones\\\/retail\\\/retail-fashion-2\\\/relacion-con-el-cliente\\\/#primaryimage\",\"url\":\"https:\\\/\\\/tealojo.com\\\/linea\\\/wp-content\\\/uploads\\\/2015\\\/03\\\/relacio_cliente.jpg\",\"contentUrl\":\"https:\\\/\\\/tealojo.com\\\/linea\\\/wp-content\\\/uploads\\\/2015\\\/03\\\/relacio_cliente.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/tealojo.com\\\/linea\\\/soluciones\\\/retail\\\/retail-fashion-2\\\/relacion-con-el-cliente\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/tealojo.com\\\/linea\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Soluciones\",\"item\":\"https:\\\/\\\/tealojo.com\\\/linea\\\/soluciones\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Retail\",\"item\":\"https:\\\/\\\/tealojo.com\\\/linea\\\/soluciones\\\/retail\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Retail &#038; Fashion2\",\"item\":\"https:\\\/\\\/tealojo.com\\\/linea\\\/soluciones\\\/retail\\\/retail-fashion-2\\\/\"},{\"@type\":\"ListItem\",\"position\":5,\"name\":\"Relaci\u00f3n con el Cliente\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/tealojo.com\\\/linea\\\/#website\",\"url\":\"https:\\\/\\\/tealojo.com\\\/linea\\\/\",\"name\":\"L\u00ednea Datascan l Soluciones tecnol\u00f3gicas\",\"description\":\"Sistemas POS y captura de datos\",\"publisher\":{\"@id\":\"https:\\\/\\\/tealojo.com\\\/linea\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/tealojo.com\\\/linea\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/tealojo.com\\\/linea\\\/#organization\",\"name\":\"L\u00edneaDataScan\",\"url\":\"https:\\\/\\\/tealojo.com\\\/linea\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/tealojo.com\\\/linea\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/tealojo.com\\\/linea\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/logo-linea-data-scan.png\",\"contentUrl\":\"https:\\\/\\\/tealojo.com\\\/linea\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/logo-linea-data-scan.png\",\"width\":110,\"height\":54,\"caption\":\"L\u00edneaDataScan\"},\"image\":{\"@id\":\"https:\\\/\\\/tealojo.com\\\/linea\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/LineaDatascan\",\"https:\\\/\\\/x.com\\\/LineaDatascan\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Relaci\u00f3n con el cliente en retail | Fidelizaci\u00f3n y datos","description":"Descubre relaci\u00f3n con el cliente retail de L\u00ednea Datascan: soluciones tecnol\u00f3gicas empresariales para retail, log\u00edstica y POS. Contacta para m\u00e1s informaci\u00f3","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tealojo.com\/linea\/soluciones\/retail\/retail-fashion-2\/relacion-con-el-cliente\/","og_locale":"es_ES","og_type":"article","og_title":"Relaci\u00f3n con el cliente en retail | Fidelizaci\u00f3n y datos","og_description":"Descubre relaci\u00f3n con el cliente retail de L\u00ednea Datascan: soluciones tecnol\u00f3gicas empresariales para retail, log\u00edstica y POS. Contacta para m\u00e1s informaci\u00f3","og_url":"https:\/\/tealojo.com\/linea\/soluciones\/retail\/retail-fashion-2\/relacion-con-el-cliente\/","og_site_name":"L\u00ednea Datascan l Soluciones tecnol\u00f3gicas","article_publisher":"https:\/\/www.facebook.com\/LineaDatascan","article_modified_time":"2026-05-16T07:12:53+00:00","og_image":[{"width":625,"height":150,"url":"https:\/\/tealojo.com\/linea\/wp-content\/uploads\/2015\/03\/relacio_cliente.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@LineaDatascan","twitter_misc":{"Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/tealojo.com\/linea\/soluciones\/retail\/retail-fashion-2\/relacion-con-el-cliente\/","url":"https:\/\/tealojo.com\/linea\/soluciones\/retail\/retail-fashion-2\/relacion-con-el-cliente\/","name":"Relaci\u00f3n con el cliente en retail | Fidelizaci\u00f3n y datos","isPartOf":{"@id":"https:\/\/tealojo.com\/linea\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tealojo.com\/linea\/soluciones\/retail\/retail-fashion-2\/relacion-con-el-cliente\/#primaryimage"},"image":{"@id":"https:\/\/tealojo.com\/linea\/soluciones\/retail\/retail-fashion-2\/relacion-con-el-cliente\/#primaryimage"},"thumbnailUrl":"https:\/\/tealojo.com\/linea\/wp-content\/uploads\/2015\/03\/relacio_cliente.jpg","datePublished":"2015-03-12T04:12:30+00:00","dateModified":"2026-05-16T07:12:53+00:00","description":"Descubre relaci\u00f3n con el cliente retail de L\u00ednea Datascan: soluciones tecnol\u00f3gicas empresariales para retail, log\u00edstica y POS. Contacta para m\u00e1s informaci\u00f3","breadcrumb":{"@id":"https:\/\/tealojo.com\/linea\/soluciones\/retail\/retail-fashion-2\/relacion-con-el-cliente\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tealojo.com\/linea\/soluciones\/retail\/retail-fashion-2\/relacion-con-el-cliente\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/tealojo.com\/linea\/soluciones\/retail\/retail-fashion-2\/relacion-con-el-cliente\/#primaryimage","url":"https:\/\/tealojo.com\/linea\/wp-content\/uploads\/2015\/03\/relacio_cliente.jpg","contentUrl":"https:\/\/tealojo.com\/linea\/wp-content\/uploads\/2015\/03\/relacio_cliente.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/tealojo.com\/linea\/soluciones\/retail\/retail-fashion-2\/relacion-con-el-cliente\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/tealojo.com\/linea\/"},{"@type":"ListItem","position":2,"name":"Soluciones","item":"https:\/\/tealojo.com\/linea\/soluciones\/"},{"@type":"ListItem","position":3,"name":"Retail","item":"https:\/\/tealojo.com\/linea\/soluciones\/retail\/"},{"@type":"ListItem","position":4,"name":"Retail &#038; Fashion2","item":"https:\/\/tealojo.com\/linea\/soluciones\/retail\/retail-fashion-2\/"},{"@type":"ListItem","position":5,"name":"Relaci\u00f3n con el Cliente"}]},{"@type":"WebSite","@id":"https:\/\/tealojo.com\/linea\/#website","url":"https:\/\/tealojo.com\/linea\/","name":"L\u00ednea Datascan l Soluciones tecnol\u00f3gicas","description":"Sistemas POS y captura de datos","publisher":{"@id":"https:\/\/tealojo.com\/linea\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tealojo.com\/linea\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/tealojo.com\/linea\/#organization","name":"L\u00edneaDataScan","url":"https:\/\/tealojo.com\/linea\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/tealojo.com\/linea\/#\/schema\/logo\/image\/","url":"https:\/\/tealojo.com\/linea\/wp-content\/uploads\/2018\/11\/logo-linea-data-scan.png","contentUrl":"https:\/\/tealojo.com\/linea\/wp-content\/uploads\/2018\/11\/logo-linea-data-scan.png","width":110,"height":54,"caption":"L\u00edneaDataScan"},"image":{"@id":"https:\/\/tealojo.com\/linea\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/LineaDatascan","https:\/\/x.com\/LineaDatascan"]}]}},"_links":{"self":[{"href":"https:\/\/tealojo.com\/linea\/wp-json\/wp\/v2\/pages\/550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tealojo.com\/linea\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/tealojo.com\/linea\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/tealojo.com\/linea\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tealojo.com\/linea\/wp-json\/wp\/v2\/comments?post=550"}],"version-history":[{"count":1,"href":"https:\/\/tealojo.com\/linea\/wp-json\/wp\/v2\/pages\/550\/revisions"}],"predecessor-version":[{"id":15876,"href":"https:\/\/tealojo.com\/linea\/wp-json\/wp\/v2\/pages\/550\/revisions\/15876"}],"up":[{"embeddable":true,"href":"https:\/\/tealojo.com\/linea\/wp-json\/wp\/v2\/pages\/140"}],"wp:attachment":[{"href":"https:\/\/tealojo.com\/linea\/wp-json\/wp\/v2\/media?parent=550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}